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B2B Commerce
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7 minutes

How to Use Cold Outreach to Generate More B2B SaaS Leads in 2022

When it comes to lead generation, most B2B SaaS brands think along the lines of inbound marketing. It's definitely a solid way to attract leads but it was never the only way. Cold emailing is a dying
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Conversion & Optimizations
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8 minutes

Data Reveals How Long a SaaS Free Trial Should Last for Maximum Conversion

What is the perfect length for your SaaS trial? Where, exactly, is the sweet spot between customers learning to love your product and people taking advantage of your generosity? Does that sweet spot e
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eCommerce Strategies
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9 minutes

What is a Customer Journey Map and How to Create One for Your eCommerce Business...

How would you describe your customer journey map? If you don’t already have one, why not create one now? A customer journey map (CJM) visual represents the steps customers take from their initial in
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eCommerce Strategies
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8 minutes

7 Mobile Marketing Strategies to Drive eCommerce Sales and Increase Revenue

Statistically speaking, it’s more likely that you’re reading this article on your smartphone than on your desktop. Of the 4.66 billion active internet users worldwide, a whopping 90% regularly use
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eCommerce Strategies
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12 minutes

10 Elements to Split Test on Any eCommerce Page

Many eCommerce stores are struggling with cart abandonment and the resulting revenue loss. The eCommerce industry loses $18 billion to this problem every year because many online stores haven’t unde
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eCommerce Strategies
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7 minutes

7 Ways Online Retailers Can Reduce Return Rates

Approximately 1 out of 3 products bought online will be returned, according to sources cited in a WAAM Medium article. Some industries see higher returns, like fashion, but brick-and-mortar retailers
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