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7 Ways Online Retailers Can Reduce Return Rates

Approximately 1 out of 3 products bought online will be returned, according to sources cited in a WAAM Medium article. Some industries see higher returns, like fashion, but brick-and-mortar retailers

eCommerce Video: How to Use Video Content in Your Strategy

As an eCommerce business, it’s essential to use video content in your marketing strategy. Why? Because video is one of the most effective forms of content when it comes to increasing trust, visibili

11 Things to Look for When Evaluating eCommerce Analytics Tools

Reliable, real-time insights on customer behavior are a great way to help you tailor user experience, and increase customer acquisition and conversion rates. But how do you get your hands on those ins

Everything You Need to Know About Sales Enablement

Buyers have more authority over their customer journey than ever before. With so much information being distributed online, customers have the ability to arm themselves with the research they need to

Ecommerce Site Search: 12 Ways to Make the Most of This Superpower

Your eCommerce site has a single superpower that can drive higher sales, increase revenue per customer, and dramatically improve your customer’s shopping experience. Site search is your superpower.

Using Text to Increase Conversions – How Typography in Web Design Can Boos...

As a digital marketer, conversion is one of the main things you will track in your campaigns. You probably wonder about many various ways on how to optimize conversions on a specific page. But, there
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