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eCommerce Strategies
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10 minutes

What’s Behind Return Site Visits and How to Leverage Them to Your Benefit

Website traffic may seem like a continuous flow of users who come and go; however, it is much more than hits an eye. Simply put, online visitors can be divided into two groups: newcomers and returning
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eCommerce Strategies
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5 minutes

The State of Chargebacks: 5 Key Takeaways from the 2022 Chargeback Field Report

You could say that the digital marketplace is in a transition phase right now. That’s putting it lightly, but it’s ultimately a fair statement. The question it raises: what is the digital marketpl
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eCommerce Strategies
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7 minutes

Does the Future of Payments Mean a Cashless Society?

In a cashless society, financial transactions are processed electronically, a trend which has accelerated in recent years. A few years ago, a cashless society was something we would only read about in
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B2B Commerce
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7 minutes

How to Use Cold Outreach to Generate More B2B SaaS Leads in 2022

When it comes to lead generation, most B2B SaaS brands think along the lines of inbound marketing. It's definitely a solid way to attract leads but it was never the only way. Cold emailing is a dying
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Conversion & Optimizations
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8 minutes

Data Reveals How Long a SaaS Free Trial Should Last for Maximum Conversion

What is the perfect length for your SaaS trial? Where, exactly, is the sweet spot between customers learning to love your product and people taking advantage of your generosity? Does that sweet spot e
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eCommerce Strategies
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9 minutes

What is a Customer Journey Map and How to Create One for Your eCommerce Business...

How would you describe your customer journey map? If you don’t already have one, why not create one now? A customer journey map (CJM) visual represents the steps customers take from their initial in
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