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About Author
Claudiu Murariu
Claudiu Murariu is co-founder and lead analyst at InnerTrends, a company that helps SaaS companies increase customer engagement by exposing behavioral patterns that lead to conversion or churn.
Claudiu has more than 10 years’ experience as a digital analyst consultant for enterprise-level companies and large SMBs, including Orange, Samsung, Telekom, Intel, and Bitdefender, as well as many SaaS startups. His specialties are growth analytics, business intelligence, web analytics, data driven marketing automation. Claudiu is an online optimization enthusiast who is always on the lookout for new tools, discovering fresh angles that help further a company’s growth. His key strength is using data to find growth opportunities.
You can find him on:
Check out his latest articles
Conversion & Optimizations
Product Analytics for SaaS Companies – Tips for Business Growth
Why product analytics is important for SaaS companies
If you’ve started gaining momentum with your SaaS product or have been enjoying healthy traction for some time, you’ve likely realized
eCommerce Strategies
Engagement Scoring and Churn Prediction for Subscription Businesses
Did you know that up to 80% of the people that churn are customers with low or no engagement? Such numbers can break your business if you don’t do something about it. This is what I said in a recent
Uncategorized
What Makes Users Stick with Your SaaS?
Find Your North Star Metric to Enable More Effective SaaS Customer Retention Strategies
Every company has one, but not every company knows it. No, it’s not a secret office passageway, or a sk
Conversion & Optimizations
How to Keep Track of Website Visitors with Google Analytics – a Step by St...
Web analytics tools can help any business gather data, gain new insights from website visitors activity tracking and use these insights to improve their business. Tracking website visitors and custome
Uncategorized
When should I upgrade to Universal Analytics – and how does it work?
Customers often ask me: When should I install the Universal Analytics code?
I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for
Uncategorized
3 Custom Optimization Tips for Your Shopping Cart
Shopping cart optimization can result in easily measurable, lucrative results, mainly because:
there is clear buying intent for the users that get to the shopping cart;
the goal of the optimization