A new year means a fresh opportunity to unlock your full sales potential. With so many selling opportunities at hand, we believe that a holiday calendar is a must for any eCommerce business that wants to boost its revenue.
If your New Year’s resolution is to reach the best version of yourself, whether you are an eCommerce business owner, a professional or just an enthusiast, we’ve made it easier for you to not get lost in multiple calendars as you work to improve your international marketing strategy.
We’ve gathered some key celebrations that generate the most eCommerce revenue, which will hopefully help you plan for the coming 12 months. By having your sales and marketing strategies planned for each holiday of interest, chances are you’ll make the most out of these opportunities.
With the area of business in the back of your mind, we encourage you to use this calendar to handpick the holidays around which you can most effectively build your upcoming marketing campaigns.
eCommerce – What to Expect in 2023
But first, here are some eCommerce stats and trends you should not be sleeping on in 2023:
- By 2026 retails e-Commerce sales will amount to 1 trillion dollars
- In 2023, eCommerce sales are expected to account for 8% of retail sales worldwide
- According to a survey conducted by Invoca, 76% of consumers would stop doing business with a company after just one bad customer experience
- Projections show growth of mobile commerce accounting for 42, 9% of eCommerce sales by 2024
- By 2023 it’s estimated that e-Commerce losses to online payment fraud will grow to 48 billion US dollars
So, in both the short and the long term, it’s clear that eCommerce isn’t going anywhere and continues to evolve.
If you are looking to enter new markets or want to stay on top of major shopping holidays around the globe, this calendar will help you achieve your goals. We’ve started the planning process for you.
A few quick tips before you get started:
- Pick the holidays you want to target and set goals around them
- Always start your campaigns ahead of time
- Personalize, personalize, personalize
- Spread the joy on all channels (social media, email, advertising, online communities etc.)
- Decide which promotions are suitable for which holidays
- Shift the focus to the customer support team and make sure is very trained and prepared to deal with difficult customers and stressful situations
- Be up to date with the newest applications of AI in eCommerce to help save time and effort
- Make sure everything’s working fine with your analytics, so you can monitor your website’s performance, the traffic, purchase flows, and so on
- Do not forget to social proof your presence online and strategize your communication plan
What is the holiday calendar for 2023?
To make sure you get your hands on every marketing opportunity, here is the ready-to-use eCommerce calendar to make your 2023 an overnight all year success.
In retail and eCommerce, each day comes with a new celebration, so let yourself get inspired and maximize connections with your international audience.
January
1. New Year’s Day
2. National Science Fiction Day
15. National Bagel Day
16. Blue Monday
19. Get to Know Your Customer Day
21. National Hugging Day
22. Chinese New Year
31. National Hot Chocolate Day
February
1. Black History Day (all month)
2. Groundhog Day
4. World Cancer Awareness Day
9. National Pizza Day
12. Superbowl Sunday
13. Galantine’s Day
14. Valentine’s Day
17. Random Act of Kindness Day
20. President’s Day (US)
21. Pancake Day (UK)
March
2. World Book Day
3. World Wildlife Day
8. International Women’s Day
8. Holi Festival (India)
17. St. Patrick’s Day
18. Global Recycling Day
19. Mother’s Day (UK)
20. International Day of Happiness
22. World Poetry Day
April
1. Diversity Month
1. April Fool’s Day
7. World Health Day
11. National Pet Day (US)
16. Easter Weekend
22. Earth Day
23. World Book Day
28. National Superhero Day (US)
May
1. Mental Health Awareness Day (all month)
2. National Fitness Day (US)
4. Star Wars Day
5. Cinco de Mayo
7. World Laughter Day
9. Europe Day
14. Mother’s Day (US, CA, AUS)
29. Memorial Day
June
1. Pride Day (all month)
5. World Environment Day
11. Global Wellness Day
18. Father’s Day
19. Juneteenth
30. World Social Media Day
July
1. National Day of Canada
2. Made in the USA
4. US Independence Day
7. World Chocolate Day
17. World Emoji Day
30. International Friendship Day
August
8. International Cat Day
10. International Lazy Day
19. World Photography Day
19. World Humanitarian Day
21. World Senior Citizens Day
26. International Dog Day
September
1. Self-Improvement Month
4. Labor Day
13. Positive Thinking Day
15. National Hispanic Heritage Month (US)
17. Oktoberfest Begins
21. International Day of Peace
21. World Gratitude Day
27. World Tourism Day
30. International Podcast Day
October
1. International Coffee Day
4. World Animal Day
6. World Smile Day
9. Columbus Day (US)
9. Thanksgiving (CA)
10. World Mental Health Day
31. Halloween
November
1. World Vegan Day
1. National Native American Heritage Day (all month)
2. Day of the Dead
11. Singles’ Day (China)
13. World Kindness Day
19. International Men’s Day
21. FIFA World Cup Begins
23. Thanksgiving Day (US)
24. Black Friday
27. Cyber Monday
December
7. Hanukkah Begins
11. Green Monday
14. National Free Shipping Day (US)
22. Winter Solstice
25. Christmas Day
26. Boxing Day (UK)
31. New Year’s Eve
This is a time for introspection, when you can evaluate 2022 and make it a starting point for a productive, successful year to come. The right set of circumstances is always just one insightful, strategized decision away so be sure to create your prosperous 2023.
