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Resources
Posts Tagged ‘web analytics’
Conversion & Optimizations
The Future of Web Analytics: Server-side Tracking
In today’s digital era, keeping personal information private and secure online is more important than ever. How websites and apps collect data is changing, affecting how businesses can gather accura
eCommerce Strategies
Increase The Performance of Your Business: How Important Analytics Is When Doing...
Conversion rate optimization (CRO) and web analytics are 2 intertwined disciplines. You can’t efficiently optimize anything purely based on gut feeling, without backing up our assumptions with data.
Uncategorized
3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analyti...
After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors.
Uncategorized
Measuring the Real Value of Social Networks: Facebook, Twitter, LinkedIn… ...
The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article m