Posts Tagged ‘SaaS’

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Remove Friction from Online Buying with Self-Service Tools

While website usability is important for all businesses, it’s especially critical for SaaS companies that rely on the web for their sole source of income. Add in the fact that a growing number of Sa
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How To Write Strong Renewal Emails That Boost Revenue

According to a 2015 Marketing Cloud’s latest State Of Marketing Report, 20 percent of primary business revenue stem directly from email marketing. It’s clear that a result-driven email marketing s
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Reduce Churn By Improving Your Customer Experience

It’s no surprise that controlling and tracking churn is critical to the success of your SaaS company. According to the 2014 SaaS Metrics Report from our friends at Totango, 40 percent of high-growth
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How to Keep SaaS Customers Engaged With Great, Targeted Content

When you think of the words content marketing for SaaS, you’re most like likely to associate it with "customer acquisition." And rightfully so: strategically developing and promoting relevant conten
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SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields

"Less is more", the old adage goes, and we've confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased con
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5 Steps To Boost Your Customer’s Lifetime Value

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Cu
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