Updated in July, 2021   Bringing leads into your sales funnel and converting them to loyal customers and brand advocates requires significant planning. However, even after a lead has turned int

Churn, also known as customer turnover or revolving door/leaky bucket customer flow, is undeniably among the biggest challenges a SaaS business faces. Churn puts continual pressure on a company’s sa

With the recent explosion of subscription-based business, more and more companies are opting for recurring revenue models that create stable revenue streams and improve the experience of their custome