Imagine walking into a supermarket, filling your cart with all your favorite items, and then abandoning it at the checkout line. Sounds unusual, right? Yet, in the digital world, this happens more oft

Each customer reacts differently to the online checkout experience, and it is critical to tailor it as much as possible to their needs and comfort level in order to drive conversions and increase reve

"Less is more", the old adage goes, and we've confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased con