Updated in March 2023   In the SaaS industry, business performance is measured in relatively new ways and constantly evolving as eCommerce grows and expands. Acquiring customers, onboarding them,

Churn, also known as customer turnover or revolving door/leaky bucket customer flow, is undeniably among the biggest challenges a SaaS business faces. Churn puts continual pressure on a company’s sa

Appetite for subscriptions is on the rise. As shoppers seem eager and investors are ready to back it up, the subscription business model has become more relevant today than ever.   A subscription