Cart abandonment is a common challenge faced by e-commerce sites, with businesses having a 70% cart abandonment rate on average. As concerning as this sounds, every abandoned cart is a chance to wow t

In 2014, Coca-Cola launched a "Share a Coke" campaign, which emblazoned bottles of coke with hundreds of names like Jessica, Ravi, and Dan. The goal of the campaign was to build a more personal connec