The wave of accelerated digitalization in the past couple of years has taken consumer markets by storm, but it’s also made a mark in the B2B space. While business-to-business sales have, in the past

Of the many changes that the pandemic has brought to the global economy, it could well be that the expanded B2B marketplace is the most consequential. During the pandemic, many firms moved their opera

An essential piece of sales success is attracting the qualified lead: the customer who has the need and financial capacity to buy your product or service. Drawing in and ultimately converting this kin