Search results for "customer centric"

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3 minutes

Why Expansion Revenue Is Critical To Your SaaS Business

For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost
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3 minutes

Mobilegeddon Means It’s Time to Prioritize Mobile Marketing

For the last few years, we've been championing the importance of mobile marketing. With Google's announcement of Mobilegeddon last month, that importance just became a lot more tangible.
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3 minutes

The Best Marketing Strategies For SaaS Acquisition

Growth and the ability to create sustainable long-term success for SaaS companies are typically a function of three key factors – 1) New SaaS acquisition, 2) Long-term retention, and 3) Maximization
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4 minutes

Apple Watch: The Clock Is Ticking for SMBs To Make Money from the Internet of Th...

Recent conversations with SMB vendors have raised the question of Apple Watch and whether it presents an opportunity for them. I thought I would capture some of the key points of our discussion in a q
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Challenges Transitioning to Universal Analytics

Ever since Universal Analytics was announced back in 2012, questions filled the minds of web analysts all around the world. Recently, Universal Analytics rolled out of Beta - it’s set and ready to g
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2 minutes

Industry Buzz – April 2014

Hi sellers! We’re excited to introduce the Industry Buzz, a monthly roundup of the biggest commerce and digital news from across the web. We’re bringing you the best insights from the best minds i
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