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Marius Baraitaru

Product Manager

Check out his latest articles

SaaS & Subscriptions
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2 minutes

Know Your SaaS Monetization Metrics

Measuring business performance in the SaaS industry is not as straightforward as in traditional commerce. Whether it is acquiring customers, onboarding them, increasing customer lifetime value or get
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SaaS & Subscriptions
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6 minutes

How to Price for Success in SaaS

Global revenue for SaaS products is expected to hit $117B USD by 2022 making it one of the fastest-growing verticals. Though those numbers sound promising, many SaaS companies still won’t be succes
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eCommerce Strategies
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2 minutes

Know Your SaaS Onboarding and Activation Metrics

Subscription-based companies have a whole extra layer of complexity in terms of measuring business performance, by comparison to traditional ones. From acquiring customers to onboarding them, from in
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2Checkout Updates
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8 minutes

10 Subscription Myths Debunked

If the idea of following a subscription monetization model for your company sounds scary, we’re here to tell you there’s nothing to be afraid of. A bunch of myths shouldn’t hold you back — es
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eCommerce Strategies
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2 minutes

Know Your SaaS Customer Acquisition Metrics

Subscription-based companies have a whole extra layer of complexity in terms of measuring business performance, by comparison to traditional ones. From acquiring customers to onboarding them, from in
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