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Jason Edge

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3 minutes

The Best Marketing Strategies For SaaS Acquisition

Growth and the ability to create sustainable long-term success for SaaS companies are typically a function of three key factors – 1) New SaaS acquisition, 2) Long-term retention, and 3) Maximization
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2 minutes

Everything You Wanted to Know About Customer Acquisition for SaaS

Of all the stages of the SaaS commerce lifecycle, new customer acquisition is easily is one of the most critical factors that determine SaaS growth. But in addressing the needs of SaaS customer acquis
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5 minutes

Maximize Profits by Understanding Your Customer’s Digital Lifecycle

While every customer is unique in their own way, acquire enough of them and you begin to recognize patterns that can help you get and keep more over the long haul. In our experience, one of the most i
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Affiliates & Channel Sales
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4 minutes

The Importance of Affiliate Marketing for Digital Customer Acquisition

Present day customers are increasingly moving to the virtual world to carry out each and every step of their entire 'buy' process. It means digital customer acquisition is a necessary core activity fo
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2 minutes

Back to the Future: Is Electronic Software Delivery Making A Big Return?

For the past couple of years, software as a service has been all the rage, with most companies adopting at least some form of online delivery for their products. That evolution has made a lot of sense
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3 minutes

The New Commerce Systems of Record Are Coming

Listen, my children, and ye shall hear – that the new commerce systems of record are here! Okay, maybe the arrival of new ways of tracking eCommerce customers isn’t quite as important as the advan
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