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4 SaaS Pricing Strategies To Increase Recurring Monthly Revenue

While SaaS has many advantages over the traditional software business model, it does come with its own unique challenges. One of the most difficult is creating new sources of recurring revenue from ex

How To Effectively Cross-Sell With A Subscription Model

Any marketer knows that cross-selling is a crucial component of long-term e-commerce success. If your customers are happy with the products they currently use or intend to buy, they are more likely to

How To Use Inbound Marketing Tactics To Convert Your Trial Users

An integrated approach that focuses on inbound traffic to generate leads has quickly become a cornerstone of online marketing strategy. And as a digital marketer, you are well aware of inbound marketi

4 Ways Email Marketing Can Help Convert Your SaaS Trial Users

You’ve done the legwork and made smart investments in online marketing and advertising and now your hard work is starting to pay off. Your pipeline is stocked with quality leads and free-trial users

Why Expansion Revenue Is Critical To Your SaaS Business

For any SaaS business to have success, it must find a way to increase customer value over their lifecyle. Increasing customer lifetime value offsets revenue lost to churn, reduces the acquisition-cost

3 Ways To Increase Your SaaS Trial Conversions

Every SaaS company has two goals when it comes to trial conversions: Getting more prospects to sign up for a product trial, and Converting trial users into paid subscribers. Here are 3 trial convers
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