About Author

Author Image

Jason Edge

Check out his latest articles

Uncategorized
Post Image
By
4 minutes

How to Keep SaaS Customers Engaged With Great, Targeted Content

When you think of the words content marketing for SaaS, you’re most like likely to associate it with "customer acquisition." And rightfully so: strategically developing and promoting relevant conten
Read more
Uncategorized
Post Image
By
4 minutes

5 Steps To Boost Your Customer’s Lifetime Value

With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance. For SaaS marketers, one of the most important metric is the one that measures Cu
Read more
Uncategorized
Post Image
By
3 minutes

Increase Upgrades By Improving Customer Support

SaaS companies are typically staffed by some pretty brilliant people. Innovative thinkers, trendsetters, and people full of creativity proudly fill your ranks. Sometimes, however, brilliant people are
Read more
Uncategorized
Post Image
By
3 minutes

Development Of Loyalty Programs Is A Win-Win

Here's a riddle for you. Name a marketing strategy that can boost a company's growth, help retain customers, increase sales, provide valuable market research, and costs very little to implement? The a
Read more
Uncategorized
Post Image
By
3 minutes

When You Should Be Pushing Your Upgrades To Maximize Sales

"Timing is everything" is more than just a cliché in the world of SaaS. Understanding how the timing of your messages can impact the digital lifecycle is key to converting prospects to customers, get
Read more
Uncategorized
Post Image
By
3 minutes

Using Customer Surveys To Shape Product Development

In a perfect world, what your clients want would be perfectly aligned with what your products deliver. However, in the real world, the two can often be miles apart. One of the best tools you can use t
Read more
Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.