Posts Tagged ‘SaaS’

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Industry Buzz – June 2017

Hi Sellers! Happy summer! As the weather heats up, we hope your sales do too. You can ignite them further using this month's resources, which show how to seamlessly transition to subscriptions, share
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5 Effective SaaS Marketing Strategies for Reaching Millennials

We're entering a new era: millennials, formerly a favorite target audience for many hip B2C marketers, are becoming relevant for B2B industries as well. The oldest members of this generation are now i
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Industry Buzz – May 2017

Hi Sellers! We're proud to bring you yet another collection of software industry resources that will help you in managing your business. Whether it's expert tips on conversion rate optimization, tacti
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Industry Buzz – April 2017

Hi Sellers! We’re excited to bring you this month’s Industry Buzz! It’s filled with information about eCommerce, subscriptions and SaaS trends, as well as tons of great links to articles about m
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What is Acceptable Churn for SaaS Businesses?

In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are "acceptable." It’s business 101 that finding a new subscr
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Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value
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