Posts Tagged ‘keyword strategies’

eCommerce Manager
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4 minutes

The Future of Web Analytics: Server-side Tracking

In today’s digital era, keeping personal information private and secure online is more important than ever. How websites and apps collect data is changing, affecting how businesses can gather accura
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Executive / Owner
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7 minutes

11 Strategies to Generate Free Traffic for Your Site

Updated in October 2024  You might believe that making money requires spending money, but that’s not always the case. Driving traffic doesn’t have to be as costly as it seems. In fact, you can ge
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4 minutes

Importance of Capturing PPC Keywords through Analytics

Digital is a channel that can and should be tracked end to end. Meaning the data capture starts from an impression and goes all the way to the final sale. Granular tracking is the key as it helps impr
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3 minutes

The Positive Effect of Adding Negative Keywords

Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads f
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3 minutes

150+ Negative Keywords for Software Selling AdWords Campaigns

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickie
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