If there’s one thing we can be sure of, it’s that companies are always looking for the best and most cost-effective ways to acquire new customers and consolidate their brand building process. But

For the vast majority of online shoppers, the first thing we do when considering a new purchase is to check the reviews. If there aren’t any reviews, it’s immediately suspicious. If there are

As Seth Godin famously said, A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over an