Posts Tagged ‘cookie’

The Future of Web Analytics: Server-side Tracking

In today’s digital era, keeping personal information private and secure online is more important than ever. How websites and apps collect data is changing, affecting how businesses can gather accura

When should I upgrade to Universal Analytics – and how does it work?

Customers often ask me: When should I install the Universal Analytics code?  I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for
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