Posts Tagged ‘B2i’

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Mind the Gap: What James Bond Can Teach Us About Software Sales

We saw in the last post that sales process that are stuck in the past hinder organizations from reaching buyers, but we didn’t go into one of the real downsides of old-school sales processes: they s
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Is Your Software Sales Process Stuck in the 80s?

Despite all our advances, a lot of companies are still selling software like it’s 1985. While they may not have acid wash jeans and fade haircuts to match their software approach, they are using old
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Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Everybody knows fluffernutter sandwiches are delicious. And they’re where fluff belongs. For a long time, marketing teams struggled to measure and prove their value. Sometimes, this led to an over-r
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What Online Sales Can Learn from Frogger

Help buyers navigate a new world where time is short and stakes are high Our constantly connected world has blurred the lines between personal, professional, and social lives, creating one big freeway
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What To Do On Monday? #GartnerCRM

I recently attended Gartner’s Customer 360 Summit in San Diego. For those who haven’t been there, the event covers new strategies and technologies that are enabling organizations to better underst
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B2B Commerce
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B2B and B2C are Dead, Long Live B2i

New technologies are changing how we develop and deliver software, making these processes more agile and responsive. But what about buying? The same technology advances have combined to place power in
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