Posts Tagged ‘B2C’

How to Choose an eCommerce Business Model that Works for You

Introduction eCommerce can be a quick and easy way to do business. It involves selling online via either marketplaces that connect buyers and sellers or standalone websites, using various payment meth

Cut the Fluff: How Marketers Got (Back) into the Software Revenue Business

Everybody knows fluffernutter sandwiches are delicious. And they’re where fluff belongs. For a long time, marketing teams struggled to measure and prove their value. Sometimes, this led to an over-r
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