Software Industry Conference – Avangate bears
As you probably know, Avangate attended, sponsored and presented at the 19th edition of SIC for the fourth time this year. I was there with my colleagues Casey and Adriana, proudly representing Avangate by sharing knowledge on generating more e-sales, mastercard-class mints and the classic Avangate bears and red caps :).
I know that many of you out there wanted to attend SIC this year and because of some reasons (not only generated by the economy situation I hope!), you couldn’t, I will share some pictures with you, as well as thoughts noted down after SIC.
The conference is not big in terms of number of attendees but is an important show for people that are actively involved with the industry. These are some of the reasons on my list to attend SIC (next year it will be in Dallas):
- Meet the major industry players
- Benefit from great business opportunities
- Educational – be informed about the latest industry trends and best practices
- Networking – share experiences
Avangate had three presentations this year. Please feel free to download them:
- “How to use Social Media Marketing“- by Adriana Iordan
- “How to monitor and protect your Reputation online“- by Adriana Iordan
- “Best Cure for 2009: New revenue streams” – by Casey Potenzone
Hot topics of the fair (from my perspective at least):
- Additional revenue streams
- backup media revenues and best practices were successfully presented by Raj Barman from Acutrack
- increase channels profitability (affiliates and resellers) – use the most efficient tools and marketing incentives to support the sales
- increase the conversion rates of your trials
- Additional marketing channels
- Advertising solutions were presented by Bob Gibson from Softonic, also one of our strategic partners
- it’s time to sell globally – localize the products, stores and customer support
- Finally, but not the least, the Avangate cookies made the visits to our hospitality suite to be very … sweet – at least they worked for our friends from Softonic that paid us at least 5 visits a day ;)
Enjoy the pictures and please feel free to ask any questions you might have and I’ll be happy to answer them.
P.S. Let’s stay connected and share some other ideas in the future: follow me on Twitter and check out my LinkedIn Profile.
