Deep Focus on Digital Goods and Services Put Avangate on the Map
It’s the Magic (Q) time of the year! Indeed, a fresh version of Gartner’s Magic Quadrant for Digital Commerce hit the streets this month and we’re so excited to see Avangate make its debut into the big league, thanks to our deep focus on digital goods and services.
Some notable points on the market to start with. First, the digital commerce software market continues to be on the rise. Gartner forecasts a growth rate of 15.3% for 2014 to 2019 Tweet. Digital commerce platforms are already and will increasingly be the engine enabling “transformational business change” as Gartner puts it, across B2B, B2C or B2B2B target markets. At Avangate, we are well aware of this and a great example is the ABBYY success story.
Second, focus is important. “By 2018, more than 50 percent of commerce sites will integrate technologies from more than 15 vendors to deliver a digital customer experience” Tweet . Digital companies (you!) will look for both core digital commerce platforms and particularly for focused, specialized solutions – especially when the space demands it because of specific needs. And software, SaaS and digital goods & services do have very specific requirements, meaning there is an increased need for providers with a deep understanding of the space. Here’s where Avangate plays.
To conclude, what is our recommendation? Surely, one size doesn’t fit all, but a report like this provides a great overview of the market and the key players that can help your business grow and actually make a difference. More info on the Gartner report here.
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