Growing an online business has rarely been more complex. Customer acquisition costs are rising, AI is changing how customers discover products, and retention demands are increasing. Subscription businesses face higher churn pressure, conversion optimization is now highly competitive, and cross-border expansion adds payment and compliance complexity.
The businesses growing through all of this share one trait: access to the right strategies at the right time. CommerceNow’26, the 10th edition of 2Checkout’s annual virtual commerce event, is built to give you exactly that.
On June 23, leading practitioners from across the digital commerce ecosystem come together for a full day of sessions focused on the decisions, frameworks, and tactics that drive real business growth.
What Is CommerceNow’26?
CommerceNow’26 is a free, fully virtual conference hosted by 2Checkout on June 23, 2026. Now in its 10th edition, it brings together eCommerce professionals, SaaS leaders, growth marketers, and revenue teams from around the world to learn from practitioners with direct experience solving today’s most pressing commerce challenges.
Sessions span the full growth lifecycle: customer acquisition, retention, conversion optimization, AI-driven marketing, pricing and monetization, subscription growth, online payments, and cross-border expansion.
Secure your free spot at CommerceNow’26 →
This Year’s Speakers
CommerceNow’26 is hosted by Nataliya Shadykulova, Head of New Business, EMEA at 2Checkout. Confirmed speakers include:
- Richard Hill, Founder & CEO, eComOne
- Dale Bertrand, Founder & CEO, Fire&Spark
- Gia Laudi, Chief Strategist, Customer-Led
- Taru Aalto, Chief Customer Officer, Netigate
- Andrei Rebrov, Co-founder & Chief Product Officer, Finsi
- Riten Gohil, Digital ID, Fraud & AML Evangelist, Signicat
Agenda
Here’s what the full day looks like on June 23, 2026:
6:00 AM EDT — Welcome & Intro Speech
Nataliya Shadykulova, Head of New Business, EMEA, 2Checkout
6:10 AM EDT — Session TBA
Riten Gohil, Digital ID, Fraud & AML Evangelist, Signicat
6:45 AM EDT — The Only Moat Remaining When Your Market is Saturated
Gia Laudi, Chief Strategist, Customer-Led
When products are easy to build and marketing is easy to launch, what separates the companies that keep growing from the ones that stall? Gia Laudi, co-author of Forget the Funnel and creator of The Customer-Led Growth Framework, makes the case that most growth problems are really strategy problems wearing a tactical disguise. Using real examples, she walks through why so many teams get stuck optimizing messaging, positioning, and channels built on a shaky foundation — and what it takes to build recurring revenue relationships with customers that actually compound over time.
7:20 AM EDT — From First Click to LTV: 3x Growth on Autopilot with 5 AI Agents
Andrei Rebrov, Co-founder & Chief Product Officer, Finsi
Most eCommerce brands are stuck on a plateau: they’ve cycled through agencies, tried every “playbook,” and still can’t break through. The real problem usually isn’t creatives or channels in isolation — it’s that no one is looking at the whole system: cash flow, inventory, acquisition, onsite conversion, and retention as one machine. This talk shows how to engineer 3x growth by treating your business as a system and augmenting your team with AI agents instead of adding headcount or ad budget.
7:55 AM EDT — The ‘Search’ is Over: How AI is Rewriting the Rules of eCommerce Discovery
Richard Hill, Founder & CEO, eComOne
The way people find and buy products has fundamentally changed. Customers are asking ChatGPT for recommendations, using Perplexity to compare products, and discovering brands through AI summaries they never even click on. Richard Hill shares what eComOne has learned working with eCommerce brands through this shift — what’s actually driving traffic and revenue right now, how the rules of discovery have been rewritten, and the practical moves that are working in a world where the algorithm increasingly sells to your customer before you ever get the chance.
8:30 AM EDT — Session TBA
9:05 AM EDT — Session TBA
9:40 AM EDT — From Customer Signals to Revenue: How AI Is Changing Growth
Taru Aalto, Chief Customer Officer, Netigate
Every customer interaction generates valuable signals — through feedback, support conversations, product usage, and buying behavior. Yet most companies struggle to turn these signals into actions that drive growth. Taru Aalto shares how AI is helping organizations transform fragmented customer data into actionable insights that improve retention, uncover expansion opportunities, and support better business decisions.
10:15 AM EDT — Sales From AI Search: Closing the Three Zero-Click Strategy Gaps
Dale Bertrand, Founder & CEO, Fire&Spark
Your problem isn’t declining organic traffic — it’s AI search platforms recommending competing products because your competitors answer the questions your customers are asking. AI search platforms like ChatGPT, AI Overviews, and Google’s AI Mode filter visitors before they ever reach your website. Dale Bertrand shares research-backed insights into how AI pre-qualifies visitors and the three critical gaps in Understanding, Relevance, and Reputation that stop eCommerce brands from generating sales from AI search.
10:45 AM EDT — Closing Remarks
What You’ll Learn
Sessions at CommerceNow’26 are organized around the priorities shaping digital commerce growth in 2026:
- Customer acquisition — scalable strategies, AI-assisted targeting, and demand generation
- Customer retention and lifecycle marketing — reducing churn, designing for long-term value
- Conversion rate optimization — funnel performance, checkout, and post-signup activation
- AI-driven marketing — where AI creates real lift in growth and marketing workflows
- Pricing and monetization — models, testing, and expansion revenue
- Subscription growth — trial conversion, billing optimization, and recurring revenue
- Online payments and payment innovation — infrastructure, optimization, and what’s changing
- Cross-border commerce — localizing the experience, managing complexity, scaling globally
Who Should Attend
CommerceNow’26 is built for anyone responsible for growing a digital business: SaaS and eCommerce leaders, growth marketers, CRO specialists, product managers, payments professionals, and revenue teams. The event is free and virtual, accessible to a global audience with no barrier to entry.
Join CommerceNow’26 on June 23
Ten years in, CommerceNow remains what it has always been: a practical, peer-driven event for commerce professionals doing the work. Free. Virtual. Built to be useful.
Secure your free spot →
Frequently Asked Questions
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What is CommerceNow’26?
CommerceNow’26 is the 10th edition of 2Checkout’s annual free virtual commerce conference, taking place on June 23, 2026. It brings together digital commerce professionals to learn from industry practitioners across growth, marketing, payments, and monetization.
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Is CommerceNow’26 free to attend?
Yes. CommerceNow’26 is completely free and open to commerce professionals worldwide.
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Who should attend CommerceNow’26?
SaaS leaders, eCommerce professionals, growth marketers, revenue teams, CRO specialists, payments professionals, and digital business owners — anyone responsible for growing an online business.
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What topics will CommerceNow’26 cover?
Customer acquisition, retention, conversion rate optimization, AI-driven marketing, pricing and monetization, subscription growth, online payments, and cross-border commerce.
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When is CommerceNow’26?
June 23, 2026. Registration is free and open now.
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Why should digital commerce leaders attend?
To get actionable, practitioner-led strategies for growing a digital business in 2026. Free, virtual, and in a single focused day.
