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Valentina Voinea

Digital Marketing Content Writer at 2Checkout (now Verifone)

Check out her latest articles

Affiliates & Channel Sales
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7 minutes

Top 9 Metrics for Measuring Your Affiliate Program

Updated in July, 2026   Affiliate marketing is no longer a channel you evaluate with a handful of top-line reports. As partner ecosystems grow more diverse and buying journeys become less linear,
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Affiliates & Channel Sales
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5 minutes

Affiliate Program Management: What Really Motivates Affiliates in 2026

Here's a question that keeps coming up in affiliate program meetings: why do some partners push your product like it's their own, while others quietly let their links collect dust? The easy answer? In
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Affiliates & Channel Sales
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5 minutes

The Future of Affiliate Marketing: Trends to Watch in 2026

Affiliate marketing has always been one of those channels that quietly punches above its weight. While brands chase the next shiny object in paid media, affiliates keep doing what they do best: drivin
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Sales & Marketing VP
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7 minutes

Why More Than 50% of Students Want Installment Plans (And How to Offer Them)

Installment and Study Now, Pay Later options have moved from nice-to-have to must-have for student‑focused businesses worldwide. Drawing on recent data about BNPL adoption and tuition payment plans,
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Executive / Owner
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8 minutes

Cybersecurity Market Stats for 2025

By now, every company knows that cybersecurity matters. But in 2025, it’s no longer just about keeping attackers out. It’s about how you deliver your product, how you charge for it, and how you bu
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Executive / Owner
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3 minutes

Empowering Global Software Sales: How Copernic Scales with 2Checkout’s Affilia...

In the competitive world of software sales, standing out from the crowd and achieving global reach is no small feat. Copernic, a trailblazer in search and productivity software, has been navigating th
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