About Author

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Valentina Voinea

Digital Marketing Content Writer at 2Checkout (now Verifone)

Check out her latest articles

eCommerce Strategies
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6 minutes

Last-Minute Holiday Prep. – Ready-to-Use Tips to Enhance Your Checkout

As the holiday shopping season approaches—with major events like Black Friday and Cyber Monday on the horizon—merchants are racing against the clock to optimize their checkout processes. During th
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eCommerce Strategies
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8 minutes

Combat Digital Piracy with 10 Essential Safety Tips

The digital age has brought a wealth of creative content at our fingertips. However, it's also opened the door to a growing threat: digital piracy. Content creators, whether musicians, filmmakers, aut
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B2B Commerce
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9 minutes

How Personalization Can Amplify Your B2B Company

The journey of today’s buyer is more complex than ever, and personalization has become a critical game-changer as businesses strive to connect with their target audience in more meaningful ways. B2B
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eCommerce Strategies
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7 minutes

Rising Above the Noise: Content Marketing Strategies for 2024

Struggling to be heard in today's noisy online world? In 2024, businesses find themselves at a crossroads—a convergence of abundant opportunities and formidable challenges. The digital landscape is
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eCommerce Strategies
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6 minutes

Personalization, Sustainability, and More: Subscribers’ Wishlist for 2024

Today's consumers are not just looking for products and services; they seek experiences tailored to their unique needs and values. Personalization is the future (and the present) of marketing. Sustain
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B2B Commerce
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6 minutes

How To Operationalize Customer Value to Maximize Product Growth

In this post, we distill insights from our recent webinar featuring Claire Suellentrop, a seasoned marketing expert and co-founder of Forget the Funnel. With over 13 years of industry experience, Clai
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