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Jason Edge

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2 minutes

3 Hidden Benefits of Self-Service

We’ve learned why online self-service is the answer to the modern software sales dilemma. Providing self-service tools helps empower modern software buyers to make independent decisions about what t
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What Software Companies Can Learn from 7-Eleven: How to Make Self-Service Work f...

We’ve established that the software sales landscape is changing – creating a new world where vendors must tailor the software sales process to individuals. But every software buyer has slightly di
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5 minutes

Savings on Both Sides: Vendor and Client Perspectives on the Financial Advantage...

As the title says it as well, this is the second part of a blog post series that provides an overview of how SaaS can reshape a company’s finances in multiple areas, from the high-level business mod
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3 minutes

Savings on Both Sides: Vendor and Client Perspectives on the Financial Advantage...

As new trends transform the software industry, it can be hard to stay on top of changing technologies, much less their impact on company finances. While software-as-a-service (SaaS) is often seen as a
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Mind the Gap: What James Bond Can Teach Us About Software Sales

We saw in the last post that sales process that are stuck in the past hinder organizations from reaching buyers, but we didn’t go into one of the real downsides of old-school sales processes: they s
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Is Your Software Sales Process Stuck in the 80s?

Despite all our advances, a lot of companies are still selling software like it’s 1985. While they may not have acid wash jeans and fade haircuts to match their software approach, they are using old
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