Among many options for enhancing ads, Google offers “AdExtensions,” which enable you to include extra content with an ad. In this article, we’ll learn more about AdExtensions, explore each of the extension types in detail, and learn how this feature can help you increase conversion rates.
What are Google AdExtensions?
The Google AdExtensions feature allows the advertiser to display additional information in a specific ad. This information might include multiple links per ad, dynamic ad links, the location of your business, or direct (and clickable) display of your phone number. For further enhancement, you can show off products in your Google Merchant Center feed, establish a social link to your Google+ profile, and even create special offers for your customers.
