It’s been a pleasure to hold this interview with the amazing Philippe Franco, Product Manager at Copernic.com. Phil was kind enough to explain to us how to best use the company’s products and made us understand why they are such a good fit for affiliates.
Q1: Can you tell us a little bit about your company and the software and digital goods you offer?
Copernic was founded way back in 1996 and helped pave the way to what search technology is today. In 2010, it became a subsidiary of Harris Computer Corporation where it resides under Tailbase, a business unit in the Harris family.
Copernic offers two main products, namely Copernic Desktop & Cloud Search and Copernic Business Server Search. In both cases, our software is an on-premise software allowing its users to index their work station as well as some cloud-based storage and the Microsoft 365 suite.
Using a simple UI, users are able to search through their entire work environment for files and content at lightning speeds. Categorization and filtering allow users to narrow down their search results and multiple indexing options provide complete control to what is being indexed and what the user may wish to exclude, streamlining the results even further.
Source: Copernic.com
Q2: Your business server search solution can chase down company-wide information. How does that work?
Businesses often have a shared network on which they have a server packed with company documents accessible to their employees. With Business Server Search that uses a centralized index, users can search not only their device’s content, but they can also access files on the company server. File accessibility will match their Windows permissions and, if the business has an IT team, they can further manage accessibility should they choose.
Businesses with substantial data often experience productivity losses due to time spent searching for information. Business Server Search helps employees quickly find what they need, allowing them to focus on more profitable tasks.
Source: Copernic.com
Q3: In your opinion, what are the top three differentiators between Copernic’s Desktop Search Solution and other similar products on the market?
In the world of desktop search Copernic stands out for the following reasons:
- Performance and Speed: Copernic’s efficient indexing engine ensures that searches can be performed quickly while providing the relevant results, even with large volumes of data. This performance advantage makes it a preferred choice for users who need to manage and search through substantial amounts of information from multiple sources at once.
- Advanced Search Capabilities: Copernic Desktop & Cloud Search offers extensive search options, including the ability to search within the content of documents, emails, and attachments. It supports numerous file formats and provides advanced filtering options to refine search results. Boolean and category operators provide yet another layer of precision should the need arise.
- User-Friendly Interface: Copernic is known for its intuitive and easy-to-use interface. It offers a streamlined experience, allowing users to quickly perform searches without needing extensive technical knowledge. Through the user interface, you can preview your documents, open files or file locations, and much more.
Q4: You’ve been collaborating with 2Checkout’s Affiliate Network for a while now. Can you please share a few words about the challenges and opportunities you saw by using this sales channel and how it fit your marketing strategy?
Copernic is a software currently available in 11 languages and we are looking to add many more. It has already found its home in 140 different countries over time. However, based in North America and operating in French and in English, it makes reaching the four corners of the globe effectively a daunting task. As we were considering how to do so, we were introduced to the 2Checkout’s Affiliate Network through our good friends at 2Checkout.
As with any new program, the challenge lies in understanding what is offered and how to leverage it to fit our needs. In this case, the collaboration between the teams at 2Checkout and it’s Affiliate Network, with which I have the pleasure of working, made that part easy which allowed us to focus on the opportunities themselves. In the little time I have had to consecrate to this incredible resource, we are already seeing positive results as sales are coming through so many different affiliate websites. Now our focus is to both equip our existing affiliates with all the resources they need to have our products on their sites as well as grow our affiliate network to reach software shoppers across the world.
Q5: What are the main benefits of Copernic’s Affiliate Program and how can new affiliates join it?
We love our Affiliates, and we want to ensure we can get them up and running quickly so that they can benefit from our program and start earning referral income. The Copernic Affiliate Program allows you to sell our software solutions on your website or in your newsletter and earn a commission.
- We have Box images, banners, and text available for the affiliates to leverage.
- We run some special deals to pass on savings to the end-user and increase sales.
- We offer commission rates up to 45% on our products.
- We use the maximum number of days for cookie life (180 days) to ensure that the affiliates are rewarded.
- We are open to discuss deals and opportunities directly with individual affiliates.
As you can see, we are putting all the chances on our side that our affiliates will love working with us as much as we love working with them.
New affiliates are more than welcome to join us through the affiliate network.
Source: 2Checkout’s Affiliate Network
Q6: To wrap things up, affiliate marketing stands for communication and building strategic partnerships with key affiliates. Can you please tell us what you appreciate the most in a business relationship?
At Copernic, we treat everyone with the respect we’d like to receive, whether they are colleagues, leadership, clients, or users. Transparency, clear expectations, and respect are crucial in any business relationship we enter.
In our collaboration with the 2Checkout and it’s Affiliate Network teams, we have achieved this level of respect, making even difficult discussions respectful and solution-focused. Better yet, our meetings are, dare I say, an enjoyable part of our week!
It was a pleasure to learn more about Copernic and their journey with 2Checkout’s Affiliate Network, and we hope you enjoyed it too. Stay tuned for more exciting interviews!
