Delivering a satisfying user experience is key to gaining, retaining, and building an effective, trustworthy foundation for your customers. It is no secret that we are living in a mobile-first world. Optimizing your purchasing funnel by integrating a mobile software development kit (SDK) is mandatory for any business undertaking the complexities of a highly digitalized economy.
The emergence of mobile commerce is a result of several factors. First, the widespread availability of smartphones has enabled consumers to shop at any time, regardless of their location. Whether they are on their way to work, waiting in a queue, or simply unwinding at home, customers can browse, compare, and purchase with a few simple taps on their mobile devices.
Second, advances in technology have resulted in enhanced mobile experiences. From user-friendly navigation and fast page-loading times to tailored content and secure payment methods, businesses are taking advantage of technology to provide seamless and enjoyable customer shopping experiences.
We’ll start with the basics in this article, exploring what an SDK is, how you can use it, and what its benefits may be, giving you the knowledge you need when looking to drive mobile commerce success.
How do we define a Mobile SDK?
If you’re building a mobile app, you might have heard the term “Software Development Kit” (SDK). It’s like a shortcut during the development process. With an SDK, you can build more complex functions without having to do a lot of research. It also saves you time and money since you don’t have to write code from the ground up every time you need a new implementation.
Essentially, an SDK is a set of tools, libraries, and documentation that developers go for when they are creating mobile apps for different platforms, such as iOS or Android.
Some very common applications of this technology include sending push notifications to users or designing and showing messages inside an app.
Software development kits are available for each platform or for each programming language, and they usually have the following list of contents:
- Code libraries (framework): A shortcut with code sequences that the developers will reuse.
- Code samples: Specific examples of apps or web pages.
- Compiler: A special program that translates the source code of a language into machine-readable code.
- Debuggers: A computer program developers use to find errors in their code.
- Documentation: Coding instructions for developers.
- Testing and analytics tools: Tools that provide information about how the product performs in production and testing environments.
Leverage Mobile SDKs to your advantage
There is a wide spectrum of advantages that integrating a mobile SDK can offer your business, making it more profitable and in tune with everyday advancements. Let’s have a quick glance of some of them to keep in mind when thinking about using SDKs.
Faster integration
We are all aware that one of the most important factors in mobile application development and in business nowadays is speed. And mobile SDKs are designed for exactly that, expediting the integration process with your existing technology stack and allowing the developers to acquire data quickly. Without such solutions it can take time to redirect users from your app to other third-party services. Bottom line, that slows down your development. That’s why many of the SDKs out there are designed to be comprehensive. Developers have all the necessary features and resources to integrate in the SDK.
Easier branding and reduced risks
You gain greater control over the elements of your UI that appear in other applications that utilize your SDK. This enables you to manage not only the integration of your product with other applications, but also the appearance of your product. At the same time, you ensure that the most essential functions remain secure from manipulation and potential damage to the user experience. By utilizing SDKs to provide efficient browser services, you can provide improved services.
Seamless payments
One of the primary roles of Mobile SDKs in mobile commerce is to simplify the integration of payment processing capabilities within mobile applications. Payment processing is a very important aspect of mobile commerce.
By integrating payment capabilities into their mobile applications, businesses can provide a seamless and secure checkout experience for their customers, which can lead to higher conversion rates and increased customer satisfaction.
Resource management and third-party tools and services
Let developers make better use of their resources and dedicate more time to complex work rather than basic coding assignments. Moreover, as developers can concentrate on their core activity, so can you. SDKs grant you access to various third-party applications and services, including analytics, advertising, and social media, which can improve the application’s functionality and enhance the user experience.
Let 2Checkout’s Mobile SDKs help your business drive mobile commerce success
Business Insider Intelligence predicts that mobile commerce sales will amount to $488 billion by 2024, accounting for 44% of all eCommerce sales. These staggering figures demonstrate the increasing importance of mobile commerce as a channel for commerce.
The continuous growth of mCommerce comes with complex challenges for businesses. Consumers expect fast, easy, and secure mobile shopping experiences, and any hiccup in that journey, whether it’s a complex checkout process, a slow loading time, or a concern about payment security, may cause customers to abandon their carts and lose sales.
2Checkout’s Mobile SDKs are designed to make it easier for businesses to integrate payment processing into their mobile applications. By simplifying the process, 2Checkout can help businesses tackle the challenges that mCommerce presents and deliver smooth and secure shopping experience that consumers expect.
Our Mobile SDKs allow users to securely encrypt and verify card payments, manage 3D Secure authentication, and communicate with PayPal. Additionally, Mobile SDKs offer an optional, customizable user interface that can display payment options and collect card information. They offer a suite of APIs (application programming interfaces) that can be used by developers to manage payments, subscriptions, refunds, etc. They also come with a lot of documentation and support to make it easy for developers to use these features.
Why integrate with 2Checkout’s Mobile SDKs?
If you’re a business looking to add strong payment processing to your mobile apps, 2Checkout has you covered:
- Ease of Integration
One of the best things about 2Checkout’s Mobile SDKs is how easy they are to integrate. We offer pre-built code and libraries for developers to use to add our payment processing capabilities to their apps.
- Expansive Compatibility
The Mobile SDKs cover a large range of devices on iOS and Android devices. This level of compatibility allows businesses to reach a wider audience and offer a seamless payment experience across devices and operating systems.
- Powerful Security System
2Checkout’s Mobile SDKs are built with strong security features to handle all transactions safely. They handle sensitive customer data with precision and adhere to all applicable laws, giving businesses and their customers peace of mind.
- Multiple Payment Methods Support
Offering multiple payment options is essential in addressing the needs of wide audience groups. Our mobile software development kits offer a variety of payment options, including credit cards and PayPal. This flexibility enables businesses to reach a global audience and offer a better payment experience.
- Personalized User Experience
Finally, 2Checkout’s Mobile SDKs offer a high level of customization. By tailoring the payment processing experience, businesses can adapt the appearance and functionality of their application, resulting in a more cohesive and engaging user experience.
Wrapping it up
One simple, at-hand solution to address the ever-growing challenges in mCommerce is to integrate mobile SDKs. It will make your job easier, streamline and secure payment acceptance, while boosting your customers’ satisfaction.
Leverage 2Checkout mobile 2SDKs today to set your business up for long-term success in the global market.
Learn more by reading a free copy of our Mobile SDK solution brief to understand how this solution can sustain your mCommerce growth objectives.
