Rethink Commerce Blog

Everything you need to know about commerce in one place

B2B Commerce

eCommerce in Canada: A Merchant’s Cross-Border Guide to Online Sales

Did you know that Canada currently ranks as the world's ninth-largest economy based on GDP and that the average Canadian spends CA$2,703 on eCommerce purchases every year? The home of maple syrup and

How Personalization Can Amplify Your B2B Company

The journey of today’s buyer is more complex than ever, and personalization has become a critical game-changer as businesses strive to connect with their target audience in more meaningful ways. B2B

The Future of B2B Payments: Trends and Challenges in 2024

In the dynamic landscape of the digital economy, B2B payments play a pivotal role in shaping business interactions. These transactions, occurring between businesses rather than consumers, facilitate t

How To Operationalize Customer Value to Maximize Product Growth

In this post, we distill insights from our recent webinar featuring Claire Suellentrop, a seasoned marketing expert and co-founder of Forget the Funnel. With over 13 years of industry experience, Clai

How To Boost Revenue by Cross Selling in Your Shopping Cart

Updated December 2023   Online companies face unique challenges on the road to profitability. In the rush to generate revenue and build a customer base, high churn rates and an inability to scale

The Taxation of Digital Goods and Services in North America

In the blink of an eye, the digital goods market has rapidly exploded from a niche sector to a large chunk of the eCommerce landscape. Valued at over six trillion USD as of 2023 – that number is exp
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