If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something diffe

Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads f

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickie