Posts Tagged ‘Marketing & Sales’

Vendor involvement – key element in motivating affiliates

What do affiliates mainly need? I think you'll agree with me that this is a question with many possible responses. But, as you will see, there's one thing it really matters to affiliates and that is t

Increasing software conversions Part 1: Auto-open after installation

This is part 1 of a 5-part series: How to convert more software trials to purchases. I was the second software developer at Photodex in the '90s.  We made CompuPic, the fastest thumbnailing image bro

Five tested ways to convert more software trials to purchases

What if I told you that five changes to your software could increase revenue 25-50%? It's possible because of two facts: most trials don't convert, and you're too close to your software to see its obv

The Cloud and the Crowd

There's two trends - the Cloud and the Crowd - afoot in the software world, and if these trends have gotten buried by all the day to day trivia, let me give you a quick rundown on how they're changing

Getting attention for your startup

What's the one thing your startup needs more than great code, a killer marketing message or a compelling offer? Attention. Without attention, no one will know your startup has created the must-have we

Squeeze the soul out of your images and offer it as a tribute to Google

How to optimize website images from a SEO perspective. Product images, screenshots, your beautiful team members, catchy images for your website content, corporate images, logos, icons, you name it –
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