Rethink Commerce Blog

Everything you need to know about commerce in one place
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3 minutes

Blooming Customer Experiences with Avangate 2012 Spring Release

This spring brings blooming customer experiences, thanks to the latest major release update in the Avangate platform. Allow me to introduce you to the Avangate Spring Release, featuring an extended or
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4 minutes

Business of Software: What Heads of Sales and Marketing Need to Think About To G...

Knee-Jerk Reaction: Online Commerce Leads to Software Channel Disintermediation The popular press has been filled with articles about the ongoing disintermediation of channels coupled with the rise of
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4 minutes

Paid Search in 2012: 7 Key Areas to Focus

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something diffe
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5 minutes

Keys to Social Monitoring, Analytics and Reporting

Measuring Marketing effectiveness There's so much talk regarding social media nowadays, but what does it really mean when it comes to the bottom line? What is its impact on a business - and equally im
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4 minutes

Importance of Capturing PPC Keywords through Analytics

Digital is a channel that can and should be tracked end to end. Meaning the data capture starts from an impression and goes all the way to the final sale. Granular tracking is the key as it helps impr
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3 minutes

How To’s for Affiliate Program Managers

If you're running an affiliate program or at least considering to do so, I think you agree that education  is very important - seeing the best practices, getting to know where and why some were not s
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