The software market today is driven by the rise of cloud computing, forcing independent software vendors (ISVs) to fight commoditization-driven margin pressure, expand to new channels and markets, and move to “frictionless” self-service transactions. These new delivery models have irrevocably altered how software is developed, distributed and consumed…
… that was the heavy “marketing” intro. Now to the real world!
Actually, the truth is that the software world has changed and continues to change at a rapid pace. So let’s not just talk about it, let’s get together, learn how to understand the market challenges from the best in the industry and from each other, adapt these to our own reality, and do better.
So Avangate is inviting you to join us for a series of events during November and December – pick the location closest to you: US, UK or China:
• San Francisco: Thursday, November 10th, 2011, Zibibbo Restaurant
• New York: Friday, November 18th, 2011, Crown Royalton Hotel
• Beijing: Saturday, November 19th, 2011, Beijing Huang Yuan Hotel Ballroom
• London: Thursday, December 8th, 2011, the Hospital Club
We’ve invited great speakers: Brian K. Walker, Vice President & Principal Analyst, Forrester Research, Inc., R “Ray” Wang, Principal Analyst and CEO, Constellation Research Group, Geno Prussakov, Affiliate Marketing Expert, AM Navigator LLC – check the links above to learn who is speaking at each location.
We’ll bring to the table not only great food, but also tips and guidance (and more!) on how to sell software and SaaS solutions in a world of many channels and many models.
Next step: register here. You’ll hear back from us – a friendly warning that places are limited and filling up fast!
Looking forward to meeting you there!
