Conversion rate optimization (CRO) might sound like marketing jargon, but at its core, it's about one thing: turning browsers into buyers. Our 2024 CRO Benchmarks for H1 overwhelmingly indicate that i

Conversion rate optimization (CRO) and web analytics are 2 intertwined disciplines. You can’t efficiently optimize anything purely based on gut feeling, without backing up our assumptions with data.

Conversion rate is one of the most important key performance indicators (KPI) used by both marketers and business people. Monitoring the conversion rate is crucial for decision-making, especially for